actise of domestic roasting falling into disuse, as
it was becoming possible to supply the consumer with roasted coffee for
only a trifle more than in the green state, with all the labor and
annoyance of roasting done away with--a talking point that John Arbuckle
was quick to seize upon in his first Ariosa advertising.

In almost every town of any size there were concerns engaged in the
roasting business. Within a few years, Burns machines were placed in all
the principal roasting centers. Pupke & Reid in New York; Flint, Evans &
Co., and James H. Forbes in St. Louis; Arbuckles & Co., in Pittsburgh;
the Weikel & Smith Spice Co. in Philadelphia; Theodore F. Johnson & Co.,
in Newark; Evans & Walker in Detroit; W. & J.G. Flint in Milwaukee; and
Parker & Harrison in Cincinnati, were among his first customers.

It is said that in 1845 there were facilities in and around New York to
roast as much coffee as was then consumed in Great Britain. Steam power
was being extensively used, and the roasting was done here for a large
part of the country. The habit was to buy roasted coffee from the coffee
and spice mills by the bag or larger quantity for country consumption;
and the grocers and small tea stores, for local consumption, bought from
twenty-five pounds upward at a time. This method cheapened the roasting
of coffee to half a cent a pound; and then good profits could be made,
for everything was cheap in those days. Even at that, it would have been
impossible for each tea dealer to have roasted his own coffee for
several times the amount, so the practise was generally adhered to all
over the country.

Jabez Burns wrote in 1874:

It is preposterous to suppose that household roasting will be
continued long in any part of this country, if coffee properly
prepared can be had. This is demonstrated by the remarkable
advances made in Pittsburgh and other places, where only a few
years ago the sales were chiefly in green coffee. Now the amount
roasted in Pittsburgh alone by those who make a business of it,
exceeds the entire consumption of coffee of any kind in the United
States fifty years ago. It will never pay for small stores to roast
if the large manufactories will do the work well, and if they will
not, small dealers will add proper machinery, and will eventually
become strong competing dealers. By doing the work with proper care
they will not only secure a reputatio