ipping other people's experiences to people, so
that unless they insist on it, they will have the good of them without
having to take their time and everybody else's time around them to go
through them all over again alone and just for themselves.

Of course there are people who tumtytum along without thinking, who will
miss the principle and insist on having a nice private misery of doing it
all over again in their own home factory for themselves. But there are
many million people with sense in this country--people as good at making
sense out of other people as they are in making money out of them, and
the Air Line League proposes that to these people who have the sense,
when they want them, when they order them, experiences shall be shipped.
And when they get orders--they can ship theirs.

If some of the experience the Labor unions in England have had and got
over having, could be shipped in the next few weeks, unloaded and taken
over by the Americans, anybody can see with a look, ways in which the Air
Line League or American Experience Company, if it were existing this
minute, could bring home to people what they want to know about what
works and what does not, what they long to have advertised to them--at
once. Experiences--or date of experiences shipped from England would not
only make a short-cut for America in increasing production in this
country, lowering the cost of living, but would give America a chance in
the same breath by the same act, to win a victory over herself and to
turn the fate of a world.

What the Air Line League proposes to do is to act--particularly through
the Look-Up Club--as the American Shipping Experience Company.

XV

THE FIFTY-CENT DOLLAR

This book is itself--so far as it goes, a dramatization of the idea of
the Look-Up Club.

The thing the book--between its two bits of pasteboard does on paper--a
kind of listening together of capital and labor, the Look-Up Club of The
Air Line League is planned to do in the nation at large and locally in
ten thousand cities--capital, labor and the consumer listening to each
other--reading the same book as it were over each other's shoulders,
studying their personal interests together, working and acting out
together the great daily common interest of all of us. The Look-Up Club,
acting as it does for the three social groups that make up The Air Line
League and having an umpire and not an empire function, operates
primarily as a Publici