hundred thousand men to ask to be told about these new
brain tracks, who will then tell them to the hundred million.

The Look-Up Club is a Publicity and Educational Organization for the
purpose of focusing and mobilizing the vision of the people acting as a
clearing house of the vision of the people--gathering, cooerdinating,
pooling and determining and distributing the main points in their order
of what the American people believe.

The first subject we act in our Publicity Organization as our Listening
Conspiracy--our Cooeperative news-service to our members--is the subject
of how cooeperation between capital and labor works. Our first news-service
will be planned to increase production, decrease the cost of living, stop
strikes and lockouts, drive out civil war and substitute cooeperation as a
means of getting things in American life.

Every man who is nominated to membership in the Look-Up Club naturally
asks four questions.

1. How can I belong?

2. What does it cost?

3. What do I undertake to do for the Club?

4. What do I get--what does the Club do for me?

The idea is for each man who is deeply interested, to pick out, to
nominate any fifty men--I put down for instance on my list Franklin P.
Lane--among forty-nine others, ask Mr. Lane who the men are he knows in
this nation, men he has come on in his business in the course of twenty
years, who are characterized either by having creative imagination
themselves or by marked power to cooeperate with men who have it.

After Mr. Lane had given me his fifty, I would ask each of Mr. Lane's
fifty for their fifty and each in turn for their fifty until we had
covered the country and had picked out and introduced to each other from
Maine to California the men of creative imagination in America.

Other members will of course be nominated by members of the Air Line
League in their respective communities and everybody who is invited to
nominate for the Look-Up section of the Air Line League will be asked to
nominate in three lists--(1) those he thinks of as representing invention
in the nation at large, (2) those he knows or deals with in his own
business or line of activity--all over the country, who have creative
imagination or power of discovery and planning ideas, and (3) those he
knows in his own home-community that he and his neighbors would like to
see in the Look-Up Club, on the nation's honor roll of men of vision in
the nation representing his own comm