meet the German militaristic and competitive idea
of business and of the business executive--the idea that brought on the
war, is for America and the rest of the world to put forward something
and put forward something quick, as a substitute for it, sell to
themselves, sell to one another and to the Germans before it is too late,
a substitute for it.

The American engineers of business or great executives--the how-men and
inventors of how to bring things to pass, must put forward the pursuit of
mutual interests in the largest sense, pursuit of mutual interests
generously and finely conceived, the selfishness and unselfishness mixed,
as this substitute.

Sec. 2. _The Engineer At Work._

The crowning glory of a nation is the independence and the spiritedness
of its labor.

I rejoice daily that the war has made a man expensive, has made it
impossible for men to succeed in business any longer as employers who do
not love work, who cannot make other men love their work, and who have
nothing in themselves or in their job or the way they make the job
catching--who cannot get men to work for them except by offering them
more money than they can earn.

The fact that no man is so cheap he can be had by merely being paid
money--the fact that no man is so unimportant but he has to be approached
as a fellow human being and has to be persuaded--and given something
human and real, is the first faint flush of hope for our modern world. It
lets in an inkling at last that the industrial world is going to be a
civilization.

* * * * *

If men were made of india-rubber, or reinforced concrete, or wood or
steel, no one could hope for better or more efficient men to manage big
business than the typical big business men of the phase of American
industry now coming to an end.

But of course in the crisis business is facing now, which turns on the
putting forward of men who understand and can play masterfully upon the
motives, temptations and powers of ordinary human nature the typical man
we know at the Mahogany Desk, who has a machine imagination, who sees men
as dots and dreams between piles of dollars and rows of machines, is a
singularly helpless person and can only hold his own in his own business
by giving way and putting forward in place of himself, men who are
masters in human nature, experts and inventors in making men want to
work.

The difference between the business world that