going to drive
uncivilized plodding half-hearted business out of the markets of the
world.

The men who are expressing through the hearts of the people their best,
more lasting and more powerful selves, in business, who are gathering
around them other people who are doing it, the men who try out their best
selves in business--who invent ways as executives to make their best
selves work for them and for others, are having to-day before our eyes,
the world placed in their hands. Men who represent vital forces like
these, are as solid, unconquerable in human life as the force of gravity,
the multiplication table they are. They find themselves dominating like
radium, penetrating like fresh air, drawing all things to them like the
sky, the stars, like spring, like the love of women and of children and
the love of Christ.

The idea of having imagination about a customer and studying a customer
as a means of winning his trade, his personal enthusiasm and confidence,
is not considered sentimental.

Having imagination about one's employees so that they will work in the
same spirit as the other partners, is no longer considered sentimental
except by the type of employer now being driven to the wall because he
has no technique for making anybody want to work for him. As things go
to-day it is the leader in industry who is trying to keep up a fine
comfortable feeling of being a captain of industry--the man who feels he
owns everything and owns everybody in sight, who is visionary and
sentimental, who is the Don Quixote of business now.

The employer who feels superior to individuals, who looks at men as dots
and dreams--and who expects to deal with a man subconsciously and get on
with him as if he were not there--the employer who is an absentee in soul
and body, and who gives an order to his men and then goes off and leaves
them like pumps, hydraulic rams, that of course cannot help slaving away
for him until they are stopped--the employer who during the first stupid
stages of our new machine-industry, has been allowed to be prominent for
a time, now stands exposed as too wooden and incompetent to conduct the
intimately personal, difficult and human institution a factory has got to
be if it succeeds (in a country with men like ours) in producing goods.

From now on the big man in business is the man who gets work out of
people that money cannot buy. The man who cannot get the work that money
cannot buy in a few years now, is