is passing out and the one
that is coming in, is that the masters of the world who have been proud
before, to be called the captains of industry, are going to think of
themselves and want others to think of them as the fathers of industry.
The man who orders can no longer order. People will only work and work
hard for the man who fills them with new conceptions, who stirs the
depths of their lives with desire and hope.

The reason that reactionary capital is having trouble with labor, is that
it is putting forward men who order instead of putting forward fathers
and inventors.

The reason that the I. W. W. and other labor organizations are having
trouble with capital, is that their leaders are not inventors. They are
tired conventional men governed by automatic preconceptions, merely doing
over again more loudly and meanly against society, the things that
capital has already tried and has had to give up because it could not
make them work.

Only inventors--executives who invent and fertilize opportunity for
others--men who invent ways of making men see values--men who create
values and who present people with values they want to work out, are
going to get anything--either money or work, from now on, out of anybody.

Sec. 3. _The Engineer and the Game._

The time has gone by when a man can say any longer he is not in business
for the fun of it. He finds he cannot long compete with the men about him
who are, with engineers and others who are in business for the great game
of producing results, of doing difficult things, of testing their
knowledge, their skill and their strength.

Making men want to work has come to be the secret of success in modern
business and the employer who has nothing but wages to offer, nothing in
his own passion for work which he can make catching to others, can only
get second-rate, half-hearted men and plodders about him. A factory in
which the workmen merely work for wages, cannot hope to compete with a
factory fitted up with picked men proud of their work.

It is not going to be necessary to scold people into not being selfish,
or whine people into loving their work. A man who is so thin-blooded that
the one way he can get work out of himself is to make money--the man who
grows rich by ordering, by gobbling, and by hiring gobblers and plodders,
cannot function under the new conditions. The guarantee that we are going
to have a civilization now, that business with joy in it and persona