aying ten thousand dollars a page to be
advertised in it, for the _Saturday Evening Post_ to let any other
man--any man who is not dead yet, be advertised in it.

This is the reason for the Look-Up Club, a national body--the gathering
together of one hundred thousand men of vision to advertise W. J. to--who
will then turn--the hundred thousand men of vision--and advertise him to
everybody.

Then other men, strategic men like W. J.--men who are dramatizing other
strategic ideas will be selected to follow W. J. for the one hundred
thousand men of vision to advertise to a hundred million people.

By writing a book and having my publisher distribute through the
bookstores a book, I would reach, at best, only one hundred thousand
people, and I am proposing to reach a hundred million people--to organize
a hundred thousand salesmen scattered in five thousand cities and reach
with my book, the hearts and minds, the daily eight-hour-a-day working
lives of a hundred million people.

This is what the Look-Up Club is for. It is an organized flying wedge of
one hundred thousand salesmen who have picked each other out for driving
into the attention of a nation, national ideas.

The fate of America and the fate of the world at the present moment turns
upon free advertising written by men who could not be hired to do it--in
books distributed by a hundred thousand men who could not be hired to
distribute them. We are setting to work a national committee of a hundred
thousand men, to unearth in America, advertise, make the common property
of everybody the men who dramatize, who make neighborly and
matter-of-fact the beliefs a great people will perish if they do not
believe.

XIX

THE LOOK-UP CLUB LOOKS UP

We are drawing in the next few months in America the plans and
specifications for a great nation and a new world.

We want a Committee of a Hundred Thousand.

We are proposing to gather a Look-Up Committee of a hundred thousand men
of constructive imagination in business and other callings, in ten
thousand cities, who will work out together and place before the people,
plans and specifications of what this nation proposes to be like--a
picture of what a hundred million people want.

The situation we are trying to meet is one of providing new brain tracks
for a hundred million people. It will not seem to many people, too much
to say that the quick way to do this, is to form a Club--a Committee in
this country, of a