hundred thousand picked men in this country in all walks of life all
get the same news the same week, and then use the news the week they get
it, and put it where other people will use it, we will all know and
everybody else will know what the Look-Up Club is for.

We will be carrying out in the Look-Up Club what might be called a
selective draft of vision.

We will mobilize and bring to action the vision and the will of the
people.

XX

PROPAGANDY PEOPLE

I am weary and sad about the word propaganda. I am weary of being
propaganded, or rather of being propaganded at and as regards
propagandafying others myself, or propagandaizing them, whatever it is
publicists and men who are interested in public ideas suppose they do, I
am sad at heart. There is a prayer some one prayed once one tired New
Year's Eve, which appeals to me.

"Forgive me my Christmases as I forgive them that have Christmased
against me."

I could pray the same model outline for a prayer. But for Christmasing,
substitute propagandy-izing.

The word somehow itself in its own unconscious beauty dramatizes the way
I feel about it. I have written many hundred pages of what I believe
about reformers--about people who are trying to get other people's
attention, and about advertising, but the brunt of what I believe now is
that most people if they would stop trying to get other people's
attention and try to get their own, would do more good.

The advertising in which I believe is the advertising that is asked for.
I believe in getting a few million people to ask to be advertised to and
to give particulars.

More good would be done this way than by turning the whole advertising
idea around and working it wrong end to as we do now.

For instance at this present moment I want to know everything about
myself and against myself, my enemies know. I do not see why I should put
up with my enemies being the ones of all others to know things against me
that if I knew would be the making of me. What I want to do is to find a
way--make arrangements if I can, to get them to tell me--tell me
politely--if they can, but tell me.

If every person, or party, or group in America to-day would do this,
Capital, Labor, bankers, socialists, Republicans and Democrats, America
would quit being merely a large nation at once, and begin being a great
one. People who have organized to be advertised to will read advertising
more poignantly, even sometimes perhaps (as