unity.

The cost is to be determined by the Club, but is planned as a small
nominal sum--nominal dues for expense of correspondence and conducting
the activities of the Club.

What a man gets by joining the Club is the association with two or three
thousand members from all over the land at any given time who will be in
the Club headquarters in a skyscraper hotel of its own, when he comes to
New York and the advantage of common action and common looking at the
same things at the same time with the other members of the Club, through
the activities of the Club by mail.

The Look-Up Club Bulletins, pamphlets and little books containing news of
critical importance and timeliness to all members--news not generally
known or not available in the same concentrated form in the daily press,
will be sent to all members for their own use and for distribution to
others at critical times and places and with strategic persons--labor
unions and employers and public men.

What the Look-Up Club does for a man is to give him the benefit of a
friendly candid national conspiracy between a hundred thousand men, to
get the news and to pass on the news that counts and to do it all at the
same time instead of in scattered and meaningless dabs.

If the thing each man of a hundred thousand sees once a year in a little
lonely dab of vision all by himself could be seen by all of us by
agreement the same week in the year, we will do the thing we see.

Anything we see will have to happen. The only reason the thing we see
does not happen now, is that we make no arrangements to see it together.

Seen together, news that looks like a rainbow acts like a pile driver.

A man becomes a hundred thousand times himself. In the Look-Up Club what
a man gets for his own use, is hundred thousand man-power news.

What does a man when he joins the Look-Up Club, undertake to do?

Send in news when he knows some, and use news when he gets it.

I do not undertake to say just what each member of the Look-Up Club will
undertake to do with news when he receives it.

When a man receives live news which immediately concerns him and his
nation in the same breath, the way he feels about it and acts about
it--about real news he applies to himself and to his work and the people
around him, will seem to him to come, not under the head of duties to the
Club, but under the head of the things the Club will tempt him to do and
that he cannot be kept from doing.

If a