t of associating with it the
ideas of "fleeting, evanescent, ephemeral, momentary, short-lived,"
may have an influence on hastening the completion of the installing
of Scientific Management.

DEFINITION OF THE THIRD TYPE OF MANAGEMENT.--The third form of
management is called "Ultimate," "measured Functional," or
"Scientific," management, and might also be called,--but for the
objection of Dr. Taylor, the "Taylor Plan of Management." This
differs from the first two types mentioned in that it is a definite
plan of management synthesized from scientific analysis of the data
of management. In other words, Scientific Management is that
management which is a science, i.e., which operates according to
known, formulated, and applied laws.[13]

PREFERABLE NAME OF THE THIRD TYPE OF MANAGEMENT.--The name
"Ultimate" has, especially to the person operating under the
transitory stage, all the charm and inspiration of a goal. It has
all the incentives to accomplishment of a clearly circumscribed
task. Its very definiteness makes it seem possible of attainment. It
is a great satisfaction to one who, during a lifetime of managing
effort, has tried one offered improvement after another to be
convinced that he has found the right road at last. The name is,
perhaps, of greatest value in attracting the attention of the
uninformed and, as the possibilities of the subject can fulfill the
most exacting demands, the attention once secured can be held.

The name "measured functional" is the most descriptive, but
demands the most explanation. The principle of functionalization is
one of the underlying, fundamental principles of Scientific
Management. It is not as necessary to stop to define it here, as it
is necessary to discuss the definition, the principle, and the
underlying psychology, at length later.

The name "scientific" while in some respects not as appropriate
as are any of the other names, has already received the stamp of
popular approval. In derivation it is beyond criticism. It also
describes exactly, as has been said, the difference between the
older forms of management and the new. Even its "fringe" of
association is, or at least was when first used, all that could be
desired; but the name is, unfortunately, occasionally used
indiscriminately for any sort of system and for schemes of operation
that are not based on time study. It has gradually become identified
more or less closely with

1. the Taylor P