it regards the different Orders of Mankind who have any
Thing to do with it. Fame therefore may be divided into Glory, which
respects the Hero; Reputation, which is preserved by every Gentleman;
and Credit, which must be supported by every Tradesman. These
Possessions in Fame are dearer than Life to these Characters of Men, or
rather are the Life of those Characters. Glory, while the Hero pursues
great and noble Enterprizes, is impregnable; and all the Assailants of
his Renown do but shew their Pain and Impatience of its Brightness,
without throwing the least Shade upon it. If the Foundation of an high
Name be Virtue and Service, all that is offered against it is but
Rumour, which is too short-liv'd to stand up in Competition with Glory,
which is everlasting.

Reputation, which is the Portion of every Man who would live with the
elegant and knowing Part of Mankind, is as stable as Glory, if it be as
well founded; and the common Cause of human Society is thought concerned
when we hear a Man of good Behaviour calumniated: Besides which,
according to a prevailing Custom amongst us, every Man has his Defence
in his own Arm; and Reproach is soon checked, put out of Countenance,
and overtaken by Disgrace.

The most unhappy of all Men, and the most exposed to the Malignity or
Wantonness of the common Voice, is the Trader. Credit is undone in
Whispers. The Tradesman's Wound is received from one who is more private
and more cruel than the Ruffian with the Lanthorn and Dagger. The Manner
of repeating a Man's Name, As; _Mr_. Cash, _Oh! do you leave your Money
at his Shop? Why, do you know Mr_. Searoom? _He is indeed a general
Merchant_. I say, I have seen, from the Iteration of a Man's Name,
hiding one Thought of him, and explaining what you hide by saying
something to his Advantage when you speak, a Merchant hurt in his
Credit; and him who, every Day he lived, literally added to the Value of
his Native Country, undone by one who was only a Burthen and a Blemish
to it. Since every Body who knows the World is sensible of this great
Evil, how careful ought a Man to be in his Language of a Merchant? It
may possibly be in the Power of a very shallow Creature to lay the Ruin
of the best Family in the most opulent City; and the more so, the more
highly he deserves of his Country; that is to say, the farther he places
his Wealth out of his Hands, to draw home that of another Climate.

In this Case an ill Word may change Plenty into Wa