adam:

We very much regret that you do not use more often your charge
account at our store, and we hope it is not due to any lack on
our part of prompt and intelligent service.

We know that with our large and well-assorted stocks of
merchandise and competent organization we ought to be able to
supply your needs to your complete satisfaction. One of five
stores, we have great opportunities for advantageous buying
and we can continually undersell others.

In this connection permit us to call your attention to our
newly installed telephone order department. This department is
in charge of competent house shoppers, whose duty it is to
satisfy your every want, thus enabling our charge patrons to
shop by telephone with perfect certainty.

We feel that these advantages may appeal to you and result in
our receiving your orders more often.

Very truly yours,
(Handwritten) _T. Hunter_,
Credit Manager,
Meyer, Haskell & Co.

SELLING REAL ESTATE

There are two phases in the writing of letters concerning the sale of
real estate. The first phase has to do with the presentation of the
proposal in order to arouse sufficient interest in the mind of the
prospect to cause him to inspect the property. Comparatively little
real estate is sold without personal inspection. The exceptions are
offerings of low-priced building sites in distant sections of the
country. These are sold sight unseen--else, as a rule, they would never
be sold at all. But such real estate selling is more apt to be in the
class with fake mining stock than with legitimate buying and selling,
and therefore has no place here.

The second phase of letters on real estate comprehends the closing of
the sale. For instance, let us say that John Hope has gone so far as to
look at a property. He apparently wants to buy the property or is at
least interested, but the price and conditions of sale do not exactly
suit him. He is so situated that he does not want to talk personally
with an agent, or perhaps lives too far away. At any rate, the sale has
to be closed by mail. The fact which most concerns the buyer of real
estate, provided he is otherwise satisfied with a property, is the
title. The title is the legal term by which is denoted the exact
characte