ndly, helpful suggestions will often direct officials in the right,
when nagging will make them stay stubbornly on the wrong side. That does
not mean that there should be any lack of diligence in watching for, and
opposing, intentional criminals.

A staff can be good and strong only by having every part of it strong.
The moment it becomes evident that a man, either by force of
circumstance or because of his own character, does not fit into our
organization, you do him a kindness and do justice to the paper by
letting him know, so he can go to a calling in which he can succeed, and
will not be in the way of filling the place with a competent man.

No one on the staff should be asked to do anything that will make him
think less of himself or the paper.

MAKE THE PAPER GOOD ALL THE WAY THROUGH, so there will not be
disappointment on the part of a reporter if his story is not found on
the first page, but so he will feel that it must have merit to get into
the paper at all. Avoid making it a "front-page paper."

Stories should be brief, but not meager. Tell the story, all of it, in
as few words as possible.

Nature makes facts more interesting than any reporter can imagine them.
There is an interesting feature in every story, if you will dig it out.
If you don't get it, it is because you don't dig deep enough.

The most valuable asset of any paper is its reputation for telling the
truth; the only way to have that reputation is to tell the truth.
Untruth due to carelessness or excessive imagination injures the paper
as much as though intentional.

Everyone with a grievance should be given a respectful and kindly
hearing; especial consideration should be given the poor and lowly, who
may be less capable of presenting their claims than those more favored
in life. A man of prominence and education knows how to get into the
office and present his complaint. A washerwoman may come to the door,
timidly, haltingly, scarcely knowing what to do, and all the while her
complaint may be as just as that of the other complainant, perhaps more
so. She should be received kindly and helped to present what she has to
say.

Simple, plain language is strongest and best. A man of little education
can understand it, while the man of higher education, usually reading a
paper in the evening after a day's work, will read it with relish. There
is never any need of using big words to show off one's learning. The
object of a story or an editori