Use the typewriter. See that the keys are clean. Use triple space. Write
on one side of the paper. Do not paste sheets together. Leave wide
margins on both sides and at the top. Write your name and a brief
description of the story in two or three words at top of first sheet.
Number sheets. Never write perpendicularly in the margin. Never divide a
word from one page to another, and if possible do not divide a word from
one line to the next. Try to make each page end with a completed
paragraph to aid the composing room in setting the story in "takes."
When necessary to write in long hand, underscore _u_ and overscore _n_,
and print proper names and unusual words. Ring periods or write _x_ to
stand for them. When there is a chance that a word intentionally
misspelled will be changed by the printer, write _Follow Copy_ in the
margin. Indent deeply for paragraphs. Use an end-mark to indicate your
story is completed. Avoid interlining by crossing out the sentence you
desire to correct and writing it again.

Save time for your office by care in writing and editing. A little
thought before setting down a sentence will save you the trouble of
rewriting and the copy reader the annoyance of reading untidy copy.

LEADS

There is generally a better way to begin a story than with _A_, _An_,
_The_, _It is_, _There is_, _There are_.

Avoid beginning a story with figures, but when this must be done, then
spell out, as: _Ten thousand men marched away today._

The comprehensive A. P. lead is generally preferable, but in writing
some stories, particularly feature stories, a reporter may find a more
effective lead than the sentence or sentences that summarize the story.

Remember that your reader's time may be limited and that if your story
begins with a striking sentence, arresting either because of what it
says or the manner in which it says it, your story will be read.

THE CUTTLEFISH

He that uses many words for the explaining of any subject doth, like the
cuttlefish, hide himself in his own ink.--Anon.

+---------------------------------------------+
| BEARER OF INTELLIGENCE ... DISPELLER OF |
| IGNORANCE AND PREJUDICE ... A LIGHT SHINING |
| INTO ALL DARK PLACES. |
+---------------------------------------------+

HEADS

"The head," says Ross, "is an advertisement, and like all good
advertisements it should be honest, holding out no promise that the
sto