therefore, I do not intend that
anything I have here said should affect it. I must however observe to
you upon this Subject, that it is usual for a young Tradesman, at his
first setting up, to add to his own Sign that of the Master whom he
serv'd; as the Husband, after Marriage, gives a Place to his
Mistress's Arms in his own Coat. This I take to have given Rise to
many of those Absurdities which are committed over our Heads, and, as
I am inform'd, first occasioned the three Nuns and a Hare, which we
see so frequently joined together. I would, therefore, establish
certain Rules, for the determining how far one Tradesman may _give_
the Sign of another, and in what Cases he may be allowed to quarter it
with his own.

In the third place, I would enjoin every Shop to make use of a Sign
which bears some Affinity to the Wares in which it deals. What can be
more inconsistent, than to see a Bawd at the Sign of the Angel, or a
Taylor at the Lion? A Cook should not live at the Boot, nor a
Shoemaker at the roasted Pig; and yet, for want of this Regulation, I
have seen a Goat set up before the Door of a Perfumer, and the French
King's Head at a Sword-Cutler's.

An ingenious Foreigner observes, that several of those Gentlemen who
value themselves upon their Families, and overlook such as are bred to
Trade, bear the Tools of their Fore-fathers in their Coats of Arms. I
will not examine how true this is in Fact: But though it may not be
necessary for Posterity thus to set up the Sign of their Fore-fathers;
I think it highly proper for those who actually profess the Trade, to
shew some such Marks of it before their Doors.

When the Name gives an Occasion for an ingenious Sign-post, I would
likewise advise the Owner to take that Opportunity of letting the
World know who he is. It would have been ridiculous for the ingenious
Mrs. _Salmon_ [4] to have lived at the Sign of the Trout; for which
Reason she has erected before her House the Figure of the Fish that is
her Namesake. Mr. _Bell_ has likewise distinguished himself by a
Device of the same Nature: And here, Sir, I must beg Leave to observe
to you, that this particular Figure of a Bell has given Occasion to
several Pieces of Wit in this Kind. A Man of your Reading must know,
that _Abel Drugger_ gained great Applause by it in the Time of _Ben
Johnson_ [5]. Our Apocryphal Heathen God [6] is also represented by