re essentially religious gifts; the power of
communion in the human heart, the genius for cultivating companionship,
of getting people to understand you and understand one another and do
team work. The bed-rock, the hard pan of business success lies in the
fundamental, daily conviction--the personal habit in a man of looking
upon business as a hard, accurate, closely studied, shrewd human art, a
science of mutual expectation.

I am not saying that I would favour all employers of young women having
them, to-morrow morning at eleven o'clock, swing off into each other's
arms and dance for five minutes. The value of the dance in this
particular case was that the Firm thought of the dancing itself and was
always doing things like it, that everybody knew that the Firm, up in
its glass office, felt glad, joined in the dance in spirit, enjoyed
seeing the girls caught up for five minutes in the joy and swing of a
big happy world full of sunshine and music outside, full of buoyant and
gentle things, of ideals around them which belonged to them and of which
they and their lives were a part.

When we admit that business success to-day turns or is beginning to turn
on a man's power of getting work out of people, we admit that a man's
power of getting work out of people, his business efficiency, turns on
his power of supplying his people with ideals.

Ideals are news.

You come on a man who thinks he is out of breath and that he cannot
possibly run. You happen to be able to tell him that some dynamite in
the quarry across the road is going to blow the side of the hill out in
forty-five seconds and he will run like a gazelle.

You tell a man the news, the true news that his employees are literally
and honestly finding increased pay or promotion, either in their own
establishment or elsewhere for every man they employ, as fast as he
makes himself fit, and you have created a man three times his own size
before your own eyes, all in a minute. And he begins working for you
like a man three times his own size, and not because he is getting more
for it, but because he suddenly believes in you, suddenly believes in
the world and in the human race he belongs to.

To make a man work, say something to him or do something to him which
will make him swing his hat for humanity, and give three cheers (like a
meeting of workmen the other day): "Three cheers for God!"

There is a well-known firm in England which has the best labour of its
kin