rs who, in their daily business, free the energies,
unshackle the minds and emancipate the genius of the people.

By telling these business men news about the people--and interpreting
the people to them.

* * * * *

It is by being news to the people himself that all the other news a
President can get into his government counts.

A man is a man according to the amount of news there is in him.

There are twenty personal traits in a President which of themselves
would all be national news of the first importance if he had them. The
bare fact that a President could have certain traits at all and still
get to be a President in this country, would be news.

One of the most important facts about news is that while it can be
distributed by machines, machines cannot make it, and as a rule they do
not understand it. Important and critical news is almost always fresh
and made by hand the first time. Most of the popular news as to what is
practical in American polities for the last forty years has been
produced by political machines, and of course men who were a good deal
like machines were the best men to finish the ideas off and to carry
them out.

As a result of course, all the really big leaders for the last forty
years, our most powerful and interesting personalities have been shut
out from being President of the United States. The White House was
merely being run as machinery and did not interest them. They watched it
grinding its ideas faithfully out from year to year of what America was
like and what American politicians were like, and finally at last in the
clatter of the machines there rings out suddenly across the land a shot
that no machinery had allowed for. Before any one knows almost there
slips suddenly by the side door into the White House a really
interesting man, and suddenly, all in one minute, almost, this man makes
being President of the United States the most interesting lively and
athletic feat in the country. And now, apparently that the idea has been
worked out in public before everybody, by hand, as it were, that a man
can be alive and interesting all over, can have at least a little touch
of news about him and still be a President in this country, another man
with some news in him has been allowed to us and suddenly politics
throughout all America has become a totally new revealing profession,
and men, instead of being selected because they were blurred
personalitie