s come to be in this age of the press a
huge advertising problem--a great adventure in human attention.

The most characteristic and human and natural way, and the only profound
and permanent way to handle the quarrel between Capital and Labour is by
placing certain facts--certain rights-of-all-men-to-know, into the hands
of some disinterested and powerful statesman of publicity--some great
organizer of the attention of a world. He would have to be a practical
passionate psychologist, a man gifted with a bird's-eye view of
publics--a discoverer of geniuses and crowds, a natural diviner or
reader of the hearts of men. He shall search out and employ twenty men
to write as many books addressed to as many classes and types of
employers and workers. He shall arrange pamphlets for every dooryard
that cannot help being read.

He shall reach trades unions by using the cinema, by having some master
of human appeal take the fate of labour, study it out in pictures--and
the truth shall be thrown night after night and day after day on a
hundred thousand screens around a world. He shall organize and employ
wide publicity or rely on secret and careful means on different aspects
of the issue according to the nature of the issue, human nature and
common sense, and organize his campaign to reach every type of person,
every temperament, and order of circumstance, each in its own way.

What Lord Grey knows and what Frederick Taylor's workmen know shall be
put where all who live shall see it where every employer, every workman,
every workman's wife and every growing boy and girl that is passing by,
as on some vast billboard above the world, shall see it--shall see and
know and believe that employers that are worth believing in--and that
workmen who can work and who are skilled and clever enough to love to
work--can still be produced by the human race.

If I were a newspaper man I would start what might be called Pull
Together Clubs in every community, men in all walks of life, little
groups of crowdmen or men in the community who could not bear not to see
a town do team work.

I would use these Pull Together Clubs in every community as means of
gathering and distributing news--as local committees on the national
campaign of touching the imagination of labour and touching the
imagination of capital.

"_Without Vision the People perish_."

I would begin with spending five million dollars on a vision for the
people.

What would I do