ire up an employee, knows how to give
him something or suggest something in his life that will make him want
to live twenty times as much, it would not only be cheaper, but it would
work better than paying him twice as much wages.

Efficiency is based on news. Put before a man's life twenty times as
much to live for and to work for, and he will do at least, well--twice
as much work.

If a man has a big man's thing or object in view, he can do three times
as much work. If the little thing he has to do, and keep doing, is seen
daily by him as a part of a big thing, the power and drive of the big
thing is in it, the little thing becomes the big thing, seems big while
he is doing it every minute. It makes it easier to do it because it
seems big.

The little man becomes a big man.

From the plain, practical point of view, it is the idealist in
business, the shrewd, accurate, patient idealist in modern business who
is the man of economic sense. The employer who can put out ideals in
front of his people, who can make his people efficient with the least
expense, is the employer who has the most economic sense.

The employer who is a master at supplying motives to people, who manages
to cut down through to the quick in his employees, to the daily motives,
to the hourly ideals, the hourly expectations with which they work, is
the employer who already takes the lead, who is already setting the pace
in the twentieth-century business world.

Possibly you have noticed this trait in the great employers or, at
least, in the great managers of employers?

You are going, for instance, through a confectionery shop. As you move
down the long aisles of candy machines you hear the clock strike eleven.
Suddenly music starts up all around you and before your eyes four
hundred girls swing off into each other's arms. They dance between their
machines five minutes, and then, demurely, they drop back to their work.
You see them sitting quietly in long white rows, folding up sweet-meats
with flushed and glowing cheeks.

Is this sentiment or is it cold businesslike efficiency?

The more sentiment there is in it, I think, the more efficient it is and
the better it works.

"Business is not business."

One need not quarrel about words, but certainly, whatever else business
is, it is not business. It would be closer to the facts to call business
an art or a religion, a kind of homely, inspired, applied piety, based
upon gifts in men which a