ompany in jail, the American people affirmed around the world the
nation's championship of the men that had been defeated in the
competition with the National Cash Register Company. They affirmed that
these men who were not afraid of the National Cash Register Company
because they were bigger, and who stood up to them and fought them, were
the kind of men Americans wanted to be like, and that the officers of
the National Cash Register Company were the kind of men Americans did
not want to be like, would not do business with, would not tolerate,
would not envy, would not live on the same continent with, unless they
were kept in jail.

The President of the United States, sitting in Washington, at the head
of this vast affirmative and assertive continent, indicted the Cash
Register Company, that is, by a slight pointed negative action, by
pushing back a button he turned on the great chandelier of a nation and
flooded a nation with light. We, the American people, suddenly, all in a
flash, looked into each other's faces and knew what we were like.

We had hoped we believed in human nature, and in brave men and in men
against machines but we could not prove it.

Suddenly, we stood in a blaze of truth about ourselves. Suddenly, we
could again look with our old stir of joy at our national Flag. If we
liked, we could swing our hats.

Perhaps I should speak for myself, but I had been trying to get this
news for years. It is news I have wanted to live with and do business
with. I have been trying to get my question answered. What are the
American people really like?

The President points at the National Cash Register Company and I find
out. All the people find out.

In the last analysis, the masterful, shrewd, practical, and constructive
part of being a President of the United States--the thing in the
business of being a President that keeps the position from being a
position which only the second rate or No type of man would have time to
take, is the fact that the President is the Head Advertising Manager of
the United States, conducting a huge advertising campaign of what
Americans really want.

He takes up the National Cash Register Company, picks out its
twenty-nine officers, makes it a bill board sky-high across the country.
"Here are the kind of business men that the people of the United States
do not want, and here are the kind of men that we do!"

The thing that makes indicting a trust a positive and affirmative a