court, it may be remembered, connected the advertisement
of his Bumper tavern with the recommendation of himself as one ignorant
of the wine trade who relied on Brooke and Hellier, and so ensured his
Customers good wine. Among the advertisers in the Spectator Brooke and
Hellier often appeared. One of their advertisements is preceded by the
following, evidently a contrivance of their own, which shows that the
art of puffing was not then in its infancy:
'This is to give Notice, That Brooke and Hellier have not all the New
Port Wines this Year, nor above one half, the Vintners having bought
130 Pipes of Mr. Thomas Barlow and others, which are all natural, and
shall remain Genuine, on which all Gentlemen and others may depend.
Note.--Altho' Brooke and Hellier have asserted in several Papers that
they had 140 Pipes of New Oporto Wines coming from Bristol, it now
appears, since their landing, that they have only 133 Pipes, I Hhd. of
the said Wines, which shews plainly how little what they say is to be
credited.'
Then follows their long advertisement, which ends with a note that Their
New Ports, just landed, being the only New Ports in Merchants Hands, and
above One Half of all that is in London, will begin to be sold at the
old prices the I2th inst. (April) at all their Taverns and Cellars.]
* * * * *
No. 363. Saturday, April 26, 1712. Addison.
'--Crudelis ubique
Luctus, ubique pavor, et plurima Mortis
Imago.'
Virg.
Milton has shewn a wonderful Art in describing that variety of Passions
which arise in our first Parents upon the Breach of the Commandment that
had been given them. We see them gradually passing from the Triumph of
their Guilt thro Remorse, Shame, Despair, Contrition, Prayer, and Hope,
to a perfect and compleat Repentance. At the end of the tenth Book they
are represented as prostrating themselves upon the Ground, and watering
the Earth with their Tears: To which the Poet joins this beautiful
Circumstance, that they offerd up their penitential Prayers, on the very
Place where their Judge appeared to them when he pronounced their
Sentence.
--They forthwith to the place
Repairing where he judg'd them, prostrate fell
Before him Reverent, and both confess'd
Humbly their Faults, and Pardon begg'd, with Tears
Watering the Ground--
[There is a Beauty of the same kind in a Tragedy o
|