ll serve to indicate how the scope of the association
had enlarged since its organization a few months before: "An Attack on
Valorization" by Thomas J. Webb, of Chicago; "Uniform Food Laws", by
W.T. Jones, of New Orleans; "Penny-Change Systems," by R.W. McCreery, of
Marshalltown, Ia; "Traffic and Freight Abuses," by W.E. Tone, of Des
Moines; "Transportation Problems," by Carl H. Stoffregen, St. Louis;
"Coffee Publicity," by F.H. Henrici, of Chicago; "Coffee Roasters' Costs
and Accounting," by F.J. Ach, Chicago. The first convention proved a
success, and attracted attention.

The second annual convention, held in New York, November 13-15, 1912,
showed that the association had grown to a membership of 135 firms
located in all parts of the country, and that its influence had extended
throughout the whole trade. Valorization continued to be a much
discussed subject. Hermann Sielcken and others again defending it in
speeches; but the majority of the association seemed opposed to the
scheme. Probably the most important feature of the convention was the
report of the committee of nine men who had visited Brazil to
investigate conditions there and to interest the Brazilian coffee
growers in an advertising campaign. An address on this subject was made
by the editor of _The Tea and Coffee Trade Journal_, in which he
suggested a plan for propaganda and advocated scientific research to
find out the truth about coffee.

The election of officers resulted in the selection of F.J. Ach, Dayton,
as president; Frank R. Seelye, Chicago, first vice-president; Ross W.
Weir, New York, second vice-president; and Robert Meyer, St. Louis,
treasurer.

The 1912 convention changed the name of the association to the National
Coffee Roasters Association, dropping the words "Traffic and Pure Food"
from the original title.

[Illustration: JULIUS J. SCHOTTEN--1911-12]

[Illustration: F.J. ACH--1912-14]

[Illustration: ROSS W. WEIR--1914-16]

[Illustration]

[Illustration: FRANK R. SEELYE--1916-17]

[Illustration: BEN C. CASANAS--1917-18]

[Illustration: CARL W. BRAND--1918-21]

[Illustration: FORMER PRESIDENTS, NATIONAL COFFEE ROASTERS ASSOCIATION]

The third convention, which was held November 12-14, 1913, in
Cincinnati, demonstrated that the scope of usefulness of the association
was still growing, as shown by the resolutions which approved better
coffee-making publicity; favored a national coffee day; urged the
appointment of inspecto