other pets, and fewer still who can pass by the animal cages at the
circus or the "zoo." Hunting, trapping, and fishing are vocations for
some men, and sport for many more. The business of breeding horses and
cattle, and the care of live stock and poultry on the farm, must not be
overlooked in the search for subjects. The technical aspects of these
topics will interest readers of farm journals; the more popular phases
of them make a wide general appeal.

HOBBIES AND AMUSEMENTS. Pastimes and avocations may be counted good
subjects. Moving pictures, theaters, music, baseball, golf, automobiles,
amateur photography, and a host of hobbies and recreations have enough
enthusiastic devotees to insure wide reading for special feature stories
about them.

THE FAMILIAR. Persons whom we know, places that we constantly see,
experiences that we have had again and again, often seem commonplace
enough, even when familiarity has not bred contempt; but when they
appear unexpectedly on the stage or in print, we greet them with the
cordiality bestowed on the proverbial long-lost friend. Local news
interests readers because it concerns people and places immediately
around them. Every newspaper man understands the desirability of
increasing the attractiveness of a news event that happens elsewhere by
rinding "local ends," or by giving it "a local turn." For special
feature stories in newspapers, local phases are no less important. But
whether the article is to be published in a newspaper or a magazine,
familiar persons and things should be "played up" prominently.

THE PROMINENT. Many persons, places, and objects that we have never seen
are frequently as real to us as are those that we see daily. This is
because their names and their pictures have greeted us again and again
in print. It is thus that prominent men and women become familiar to us.
Because of their importance we like to read about them. If a special
feature article in any of its phases concerns what is prominent, greater
attractiveness can be given to it by "playing up" this point, be it the
President of the United States or a well-known circus clown, Fifth
Avenue or the Bowery, the Capitol at Washington or Coney Island, the
Twentieth Century Limited or a Ford.

LIFE AND WELFARE OF OTHERS. Sympathy with our fellow beings and an
instinctive recognition of our common humanity are inherent in most men
and women. Nowhere is this more strikingly shown than in the quick and
gene