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nothing else. If he desires to supply information that will add to the
reader's stock of knowledge, he will present his facts in a manner
calculated to make his readers remember what he has told them. If he
proposes to give information that can be applied by readers to their own
activities, he must include those details that are necessary to any one
who desires to make practical use of the information.

When, for example, a writer is about to prepare an article, based on
experience, about keeping bees on a small suburban place, he will find
that he may write his story in any one of three ways. The difficulties
experienced by the amateur bee-keeper in trying to handle bees in a
small garden could be treated humorously with no other purpose than to
amuse. Or the keeping of bees under such circumstances might be
described as an interesting example of enterprise on the part of a city
man living in the suburbs. Or, in order to show other men and women
similarly situated just how to keep bees, the writer might explain
exactly what any person would need to know to attain success in such a
venture. Just as the purpose of these articles would vary, so the
material and the point of view would differ.

ENTERTAINING ARTICLES. To furnish wholesome entertainment is a perfectly
legitimate end in special feature writing. There is no reason why the
humor, the pathos, the romance, the adventure, and mystery in life
should not be presented in special feature stories for our entertainment
and amusement, just as they are presented for the same purpose in the
short story, the drama, and the photo-play. Many readers find special
feature stories with real persons, real places, and real circumstances,
more entertaining than fiction. A writer with the ability to see the
comedies and the tragedies in the events constantly happening about him,
or frequently reported in the press, will never lack for subjects and
material.

WHOLESOME ENTERTAINMENT. The effect of entertaining stories on the ideas
and ideals of readers ought not to be overlooked. According to the best
journalistic standards, nothing should be printed that will exert a
demoralizing or unwholesome influence. Constructive journalism goes a
step further when it insists that everything shall tend to be helpful
and constructive. This practice applies alike to news stories and to
special articles.

These standards do not necessarily exclude news and special feature
stories that deal