rous response that comes in answer to every call for aid for those
in distress. So, too, we like to know how others feel and think. We like
to get behind the veil with which every one attempts to conceal his
innermost thoughts and feelings. Our interest in the lives and the
welfare of others finds expression in various ways, ranging from social
service and self-sacrificing devotion to gossip and secret confidences.
These extremes and all that lies between them abound in that "human
interest" upon which all editors insist.

This widespread interest in others affords to the writer of special
articles one of his greatest opportunities, not only for preparing
interesting stories, but for arousing readers to support many a good
cause. To create sympathy for the unfortunate, to encourage active
social service, to point the way to political reform, to show the
advantages of better industrial conditions, to explain better business
methods--all these are but a few of the helpful, constructive appeals
that he may make effectively.

He may create this interest and stir his readers to action by either one
of two methods: by exposing existing evils, or by showing what has been
done to improve bad conditions. The exposure of evils in politics,
business, and society constituted the "muck-raking" to which several of
the popular monthly magazines owe their rise. This crusading,
"searchlight" type of journalism has been largely superseded by the
constructive, "sunlight" type. To explain how reforms have been
accomplished, or are being brought about, is construed by the best of
the present-day journals to be their special mission.

PERSONAL SUCCESS AND HAPPINESS. Every one is vitally concerned about his
own prosperity and happiness. To make a success of life, no matter by
what criterion we may measure that success, is our one all-powerful
motive. Happiness, as the goal that we hope to reach by our success, and
health, as a prime requisite for its attainment, are also of great
importance to every one of us. How to make or save more money, how to do
our work more easily, how to maintain our physical well-being, how to
improve ourselves mentally and morally, how to enjoy life more
fully--that is what we all want to know. To the writer who will show us
how to be "healthy, wealthy, and wise," we will give our undivided
attention.

Business and professional interests naturally occupy the larger part of
men's thoughts, while home-making is t