atever gives
him pleasure and satisfaction, is what he wants to read about. In order
to test all phases of a given subject from this point of view, a writer
needs to keep in mind the fundamental sources of satisfaction.

Subjects and phases of subjects that attract readers may, for
convenience, be divided into the following classes, which, however, are
not mutually exclusive: (1) timely topics, (2) unique, novel, and
extraordinary persons, things, and events, (3) mysteries, (4) romance,
(5) adventure, (6) contests for supremacy, (7) children, (8) animals,
(9) hobbies and amusements, (10) familiar persons, places, and objects,
(11) prominent persons, places, and objects, (12) matters involving the
life, property, and welfare of others, (13) matters that affect the
reader's own success and well-being.

Timeliness. Though not absolutely essential, timeliness is a valuable
attribute of any subject. Readers like to feel that they are getting the
latest facts and the newest ideas, in special feature articles as well
as in the news. A subject need not be discarded, however, because it
does not make a timely appeal. It may have interest in other respects
sufficiently great to compensate for its lack of timeliness.

Many topics that at first glance seem quite unrelated to current
activities are found on closer examination to have some aspects that may
be brought into connection with timely interests. To a writer keenly
alive to everything that is going on in the world, most subjects will be
found to have some bearing on what is uppermost in men's minds. Emphasis
on that point of contact with current ideas will give to the article the
desired timeliness.

NOVELTY. When a person, object, or circumstance is unique, it arouses an
unusual degree of interest. The first person to accomplish something out
of the ordinary, the first event of its kind, the first of anything,
arrests attention.

Closely associated with the unique is the extraordinary, the curious. If
not absolutely the only one of its kind, a thing may still be
sufficiently unusual to excite an uncommon degree of interest. Novelty
has a perennial charm. Careful study of a subject is often necessary to
reveal the novel and extraordinary phase of it that can best be
emphasized.

MYSTERIES. The fascination for the human mind of whatever baffles it is
so well known that it scarcely needs elaboration. Mysteries, whether
real or fictitious, pique curiosity. Even the schol