Out of the great ocean of magazine fiction it had come to
the Searcher's eyes, the magazine supreme--Astounding
Stories! A magazine which was new, a magazine which
expressed something new in an entirely different way! A
thing super-ordinary, it was--a boon to the tired fiction
reader.

Yessirree! Something new and in a different way! You bet
that's what I like, and that's why I halted, hearkened, and
hastened to the newsstands to buy that new magazine,
Astounding Stories. New authors!--a breath of delicious
novelty!--the magazine of to-morrow's romance and the
super-science thereof! Why, it's almost too good to be true,
and here am I, ready to take that new mag to hand and make
it our own.

Yes, I think we can call it "our" own, for with the
installation of Astounding Stories comes the new epic of the
magazine, a magazine which is made by the reader. Sure
nuff--our wants and whims rule the magazine; so it's surely
"ours," and I mean possessively!

So, Readers all, I'm going to take my part of the magazine
this day and operate on it, no matter what Mr. Bates thinks
or cares about it. Yes, sir.

First, I'm creating a new department of a page which prints
the picture of the most popular author (as voted for by the
reader) and which gives a brief synopsis of his life. Once
his picture has been printed, that's enough. Next time a new
author.

And then I'm filling that magazine with new "different"
stories, daring in aspect beyond ordinary Science Fiction,
more glorious by far than any predecessors.

And now, the rest of you Readers, what are you going to do
with your share? As I have said, I am going to do what I
want with my part even if we have to split up the magazine
and pass a page all around. There's just a lot of you
Readers who look at a magazine, and, because it isn't your
ideal, pass it up and go down the line passing up all the
magazines. Take it from me, you'll never find your ideal.

Savvy? The only way to get that ideal is to step in and take
a hand. Make your ideal! A magazine must be fashioned to the
reader's wants! The fact is our weapon, and believe me I'm
beaning Mr. Bates a smacking good one with it. As I said,
the magazine is ours, and my part in it surely is going to
be more d