proverb. The
Evening Journal is invariably FIRST in serving its readers with
accurate, informative, illuminating and exclusive news pictures. Each
picture must pass the scrutiny of the most critical staff of experts to
be good enough for reproduction in the Evening Journal. New Yorkers know
they get better and more interesting pictures in the Evening Journal
than in any other New York newspaper.

_SPEED_

MEANS LIFE TO THE NEWS

_You may have the news beat of a century on your desk. Hold it a half
hour too long--long enough for another paper to print it_ FIRST--_and
for you it is_ YESTERDAY'S NEWS _with all the_ LIFE _ebbed out of it._

The News Policy of the NEW YORK EVENING JOURNAL can be summarized in
five sentences:

_Give all the vital news of the moment._
_Give it cleanly._
_Give it accurately._
_Give it interestingly._
_Give it succinctly._

Back of this clean-cut, vigorous policy of news presentation is the
finest reportorial and editorial talent that money can buy.

Local news printed in the New York Evening Journal is furnished by the
most adequate staff of reporters and special writers retained by any
evening newspaper in the city.

Telegraphic news is furnished by the International News Service--with
well equipped offices not only in New York but in Washington, London,
Paris, Rome, Moscow, Peking--with expert representatives all over the
world. In New York City's evening newspaper field International News
Service serves the New York Evening Journal _exclusively_.

LARGEST AND HIGHEST PAID LOCAL NEWS STAFF IN NEW YORK CITY

"Get it FIRST, but first get it RIGHT"--that is the slogan of the New
York Evening Journal's news-gathering staff. This newspaper employs the
largest staff of men and women reporters, photographers, and news
writers of any evening newspaper in America. It pays the highest
salaries and this policy attracts the most capable and brilliant talent.

[Illustration:

Richard Williams
Edward McKevitt
Vincent D'Asta
Philip Bendler
Norman Feinberg
Albert Furth
Jack Layer
A.T. Cash
La Monte Waldron
Gerald Sheedy
Harwood Lord
David Balmer
A.B. Housman
Neal Patterson
Karl Kohrs
Howard Savage
F.D. Myers
George Lait
Laffatte Gamnage
James Lanehart
Charles Dunn
William H. Brown
Edward Dixon
Vincent Connolly
David Burchman
Albert Armuller
Harry J. Dixon
W. Wiener
Elmer Archer
Edward Pickwood
Dorothy Clover
Dorothy Van Dyke
Steve