d Society News Pages in New York. "Billy
Benedick's" identity is kept secret as his work would obviously be
handicapped were it to be made public.

[Illustration: ELSIE ROBINSON, AUTHOR

"_Listen World!_"]

Elsie Robinson is, like Dr. Crane, a philosopher ... but one would
hardly call her gentle. She is brisk, though never brusque in setting
forth her views. She likes to jog people out of mental ruts and, judging
by her tremendous popularity among the countless thousands of Evening
Journal readers throughout New York City and its suburbs, they like to
have her do it. Her advice is sound and well taken.

[Illustration: HELEN ROWLAND, AUTHOR

"_Meditations of a Wife_"]

Often referred to as America's "Bernard Shaw," and as America's wittiest
woman. Satire sparkles through her writings. Her observations on the
foibles of men and women, the joys and sorrows of love and marriage, and
the relief or the lack of it in divorce are always brilliant and
entertaining, yet always "said with a smile." Helen, like George Cohan,
says: "I always leave 'em laughing when I say good-bye."

[Illustration: WILLIAM WRIGHT, FINANCIAL COUNSELOR

_Investors' Service Bureau_]

Thorough familiarity with the investment securities market has
established him as an authority. Accuracy and informed judgment
characterize his reports. In close contact with the financial world, he
delves into the resources and development of corporate business. A keen
student of finance, he is qualified to give sound and unbiased advice to
countless thousands of Evening Journal readers annually.

DURING 1927

12,000

NEW YORK EVENING JOURNAL

_readers addressed letters to_

"WILLIAM WRIGHT"

_Seeking advice on investment problems_

An analysis of these 12,000 inquiries disclosed that 63% had
a total of about $25,000,000 actually on hand for investment
or already invested in securities.

21% specified definite sums of money available for immediate
investment--_totaling approximately_ $10,000,000.

42% gave lists of securities already held, the market value
conservatively estimated at $15,000,000.

More than 1,000 New York Evening Journal readers continue to write in
every month for help in solving their problems. "William Wright" is
giving these readers his helpful and expert advice every day, from his
vast store of financial knowledge.

[Illustration: "RUTH MASON", COOKING EXPERT

(MRS. ERNEST HOFTYZER)

_Domestic S