orous view of current
happenings. McGill has created something NEW in cartoons--no comic strip
in American newspapers is comparable to it. Evening Journal readers get
a "big kick" out of McGill's "Journalisms" because each drawing is up to
the last minute in news interest.

[Illustration: SEGAR, ARTIST

_Creator of "Thimble Theatre"_]

Past master in creating the comic strip with a side-splitting wallop.
Segar's inspirations are light, frivolous humor based on some ridiculous
suggestion. The "Thimble Theatre" in the Evening Journal plays to the
largest audience of evening newspaper readers in America. That means
nearly half of all the people in New York who buy any New York evening
newspaper.

[Illustration: SIR HARRY LAUDER, COMEDIAN

_Famous for Wit and Humor_]

He tells a Scotch story every day in the Evening Journal. This
world-famous wit and comedian has a multitude of friends and admirers in
New York. They look forward to "Hae ye heard this one?" every day in
their favorite news paper. Sir Harry has a big following in the theatre.
His Evening Journal audience in single file would reach from New York to
Indianapolis.

HOME JOURNAL

the complete magazine section, printed in colors, published every
Saturday and sold with the regular issue of the New York Evening Journal
at 5c a copy.

The Home Journal, with its all-star cast of writers and contributors is
looked forward to and thoroughly read in the greatest number of worth
while homes throughout New York City and suburbs.

The New York Evening Journal is a FAMILY INSTITUTION. Men, women and
children read the Evening Journal day in and day out. Saturday is no
exception. The circulation of the New York Evening Journal on Saturdays
at 5c a copy averages greater than on other days of the week when it
sells at 3c a copy.

[Illustration: JACK LAIT, EDITOR HOME JOURNAL

_Saturday Magazine Section_]

Called the de Maupassant of modern short story writers ... movie
scenarist ... witty contributor to books of American Comedies ... expert
and thoroughly experienced newspaper man, Jack Lait makes the Home
Journal (Saturday Magazine) the most interesting and best read magazine
section published by any evening newspaper in America.

[Illustration: PENRYHN STANLAWS, FAMOUS ARTIST

_Creator of "Frivolous Flossie"_]

The "Stanlaws Girl" is acknowledged the most beautiful type of feminine
America. Stanlaws vies with Ziegfeld in glorifying beauty.