f life.

Talent, the most expert and brilliant that money can attract, as
exemplified throughout the pages of this booklet, gives you the secret
of READER INTEREST and READER CONFIDENCE in the New York Evening
Journal--an overwhelming PUBLIC PREFERENCE over one hundred per cent
greater than the next largest standard size evening newspaper in New
York City.

NEW YORK EVENING JOURNAL.

[Illustration: ARTHUR BRISBANE, EDITORIAL WRITER

_New York Evening Journal_]

Mr. Brisbane writes editorials for the New York Evening Journal and has
done so for many years. His daily editorials are one of the outstanding
reasons why nearly half of all the people in Metropolitan New York, who
buy any New York evening paper, buy the New York Evening Journal every
day.

ACCURACY

THE FIRST LAW OF THE NEWS

"_Get it_ FIRST, _but first get it_ RIGHT"

THE SLOGAN OF

New York Evening Journal News Gathering Staff

All through its local news staff as well as through the International
News Service Staff the gospel of GET IT RIGHT is stressed and reiterated
twenty-four hours in the day. The man who can't get the habit of
ACCURACY can't stay in this organization though he be the most brilliant
writer living. "_Get it_ FIRST but _first_ get it RIGHT" is at once a
fearless challenge and a solemn pledge of faith.

[Illustration: WILLIAM A. CURLEY, EDITOR

_New York Evening Journal_]

One of the outstanding editors of America. Born on Manhattan Island and
for many years active in newspaper work in New York City. His experience
also includes editorial direction of newspapers in Chicago, San
Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of
humanity and what pleases and interests the greatest number of
intelligent people throughout New York City and suburbs.

EDITORIAL AND REPORTORIAL EXECUTIVE STAFF

[Illustration:

ROBERT H. WILEY
_News Editor_

AMSTER SPIRO
_City Editor_

JOHNSTON D. KERKHOFF
_Assistant City Editor_

W. ALBERT WILLIAMS
_Assistant City Editor_

J.F.B. HAWTHORNE
_Financial News Editor_

THOMAS C. LEONARD
_Make-Up Editor_

N.W. STACY
_News Picture Editor_

PHILIP KATZ
_Art Editor_

CHARLES W. SANDS
_Brooklyn News Editor_

J.F. MAHER
_Radio Editor_

ARTHUR FOLEY
_Feature Editor_

BERNARD G. ARMULLER
_Manager Photo Studio_]

[Illustration]

NEWS PICTURES

WHAT THE CAMERA'S EYE SEES

One good picture is worth ten thousand words, says an old