ted to. Rudyard Kipling uses this method--as
have many others on both sides--in discussing the great European war.
Mingled with the appeal to prejudice, Mr. Kipling uses the appeal to
self-interest; though not the highest, it is a powerful motive in all
our lives. Notice how at the last the pleader sweeps on to the highest
ground he can take. This is a notable example of progressive appeal,
beginning with a low motive and ending with a high one in such a way as
to carry all the force of prejudice yet gain all the value of patriotic
fervor.

Through no fault nor wish of ours we are at war with Germany,
the power which owes its existence to three well-thought-out
wars; the power which, for the last twenty years, has devoted
itself to organizing and preparing for this war; the power which
is now fighting to conquer the civilized world.

For the last two generations the Germans in their books,
lectures, speeches and schools have been carefully taught that
nothing less than this world-conquest was the object of their
preparations and their sacrifices. They have prepared carefully
and sacrificed greatly.

We must have men and men and men, if we, with our allies, are to
check the onrush of organized barbarism.

Have no illusions. We are dealing with a strong and
magnificently equipped enemy, whose avowed aim is our complete
destruction. The violation of Belgium, the attack on France and
the defense against Russia, are only steps by the way. The
German's real objective, as she always has told us, is England,
and England's wealth, trade and worldwide possessions.

If you assume, for an instant, that the attack will be
successful, England will not be reduced, as some people say, to
the rank of a second rate power, but we shall cease to exist as
a nation. We shall become an outlying province of Germany, to be
administered with that severity German safety and interest
require.

We are against such a fate. We enter into a new life in which
all the facts of war that we had put behind or forgotten for the
last hundred years, have returned to the front and test us as
they tested our fathers. It will be a long and a hard road,
beset with difficulties and discouragements, but we tread it
together and we will tread it together to the end.

Our petty social divisions and barriers have been swept away at