s to cupboard._)
Now, look here. I quite understand what you say, purity and all that,
and a very good point too, but you look at this.

[_He unrolls a huge poster representing a dairymaid smirking in deadly
earnest. On it is printed: "WON'T YOU HAVE SOME?" and on another part of
the poster "CHEEZO FOR PURITY."_

You see. Your whole point's there. We state nothing and we can make the
dairymaid as suggestive as we like.

SPLURGE: Yes, sir, that is excellent. Quite splendid.

SLADDER: They shall look at that on every road and railway, where it
enters every town in England. I'll have it on the cliffs of Dover. It
shall be the first thing they see when they come back home, and the last
thing for them to remember when they leave England. I'll have it
everywhere. I'll rub their noses in it. And then, Splurge, they'll ask
for Cheezo when they want cheese, and that will mean I shall have the
monopoly of all the cheese in the world.

SPLURGE: You're a great man, sir.

SLADDER: I'll be a greater one, Splurge. I'm not past work yet. What
more have you got?

SPLURGE: I've rather a nice little poster being done, sir. A boy and a
girl looking at one another with a rather knowing look. There's a large
query mark all over the girl's dress. Then over the top in big letters
I've put: "What is the secret?" and in smaller letters: "I've got a bit
of Cheezo." It _makes_ people look at it, the children's faces are so
wicked.

SLADDER: Good, Splurge. Very good. I'll have that one. I'll rub their
noses in that one.

SPLURGE: Then I've got some things for the Press. (_Reads._) "She:
'Darling.' He: 'Yes, wifey.' She: 'You won't forget, darling.' He: 'No,
wifey.' She: 'You won't forget to bring me some of that excellent
Cheezo, so nutritious, so nice for darling baby, to be had at all
grocers; but be sure that you find the name of Sladder on their
well-known pink wrappers.' He: 'Certainly, wifey.'" Just the usual
thing, sir, of course; only I have a very good little picture to go with
it, very suggestive indeed; I've made all the arrangements with the
Press and the bill-posters, sir. I think we'll make a big thing of it,
sir.

SLADDER: Well, Splurge, nothing remains to be done now, except to make
the Cheezo.

SPLURGE: How do you think of doing it, sir?

SLADDER: Do you know how they kill pigs in Chicago? No, you've not
travelled yet. Well, they get their pigs on a slide, one man cuts their
throats as fast as they go by, another s