ve a certain amount of news value. Of
course, the reader loses sight of Susie in reading of her accident--it
might as well have been Mary Jones--but that is because Susie has no
news value in herself. That is another matter.

=1. Classes of Readers.=--Realizing that his story must be of interest
to the greatest number of people, the reporter must remember the sort of
people for whom he is writing. That complicates the whole matter. If he
were writing for a single class of readers he could easily give them the
news that would interest them. But he is not; he is writing for many
classes of people, for all classes of people. And he must interest them
all. He is writing for the business man in his office, for the wife in
the home, for the ignorant, for the highly educated, for the rich and
the poor, for the old and the young, for doctors, lawyers, bankers,
laborers, ministers, and women. All of them buy his paper to hear the
latest news told in a way that interests them, and he has to cater to
each and to all of them. If he were simply writing for business men he
would give them many columns of financial news, but that would not
interest tired laborers. An extended account of the doings of a
Presbyterian convention would not attract the great class of men with
sporting inclinations, and a story of a very pretty exhibition of
scientific boxing would not appeal to the wife at home. They all buy the
paper, and they all want to be interested, and the paper must,
therefore, print stories that interest at least the majority of them.
That is the question of news values. The news must be the account of the
latest events that interest the greatest number of readers of all
classes.

This search for the universally-interesting news is the reason behind
the sensational papers. Although the interests of any individual differ
in almost every aspect from the interests of his neighbor, there is one
sort of news that interests them both, that interests every human being.
That is the news that appeals to the emotions, to the heart. It is the
news that deals with human life--human nature--human interest news the
papers call it. In it every human being is interested. However trivial
may be the event, if it can be described in a way that will make the
reader feel the point of view of the human beings who suffered or
struggled or died or who were made happy in the event, every other human
being will read it with interest. Human sympathy makes