a big fire, and yet the unusual cause was of
greater interest than the fire itself or the amount of property
destroyed:

| A tiny "joss stick," the lighted end of|
|which was no larger than a pinhead, is |
|thought to have been responsible for a |
|fire that destroyed the White City |
|Amusement Park at Broad Ripple last |
|night. The loss to the amusement company |
|is $161,000.--_Indianapolis News._ |

=2. Where.=--To return to Mr. Jones, there may have been some other
incident in the burning of his house aside from the cause that was of
exceptional interest. Let us say that his house stood in a part of the
town where a fire was to be feared. Perhaps it stood within twenty feet
of the new First Congregational Church. The burning of Jones's house
would then be insignificant in comparison to the danger to the costly
edifice beside it, and our readers would be more interested in an item
concerning their church. The answer to _Where?_ is more interesting than
the fire itself. Hence we would bury, so to speak, Mr. Jones's
misfortune behind the greater danger, and the story would read:

| Fire endangered the new First |
|Congregational Church on Liberty street, |
|erected at a cost of $100,000, when the |
|home of J. H. Jones, in the rear of the |
|church, was destroyed at midnight last |
|night. |

Or:

| The First Congregational Church, |
|recently built at a cost of $100,000, was|
|seriously threatened by a fire which |
|destroyed the residence of John H. Jones,|
|78 Liberty street, within twenty feet of |
|the church, at midnight last night. |

Turning again to the daily papers, we can find many fire stories in
which the location of the burned structure is important enough to take
the first line of the lead. Here is one:

| The Plaza Hotel had a few uncomfortable|
|moments last night when flames from a |
|building adjoining at 22 West Fifty-ninth|
|street were shooting up as high as the |
|tenth story of the hotel and the fire |
|apparatus which responded to the delayed |
|alarm