rooms.
Judson seems to have handled Nova Scotia and New Brunswick. J. Carlton
Comstock, who died in 1853, covered the South and in fact maintained a
residence in New Orleans; prior to the opening of the railroads, this
city was also a point of entry for much of the West. George Wells
Comstock made several extensive tours of the West, while William Henry
spent much of his time in Canada West and, as we have seen, lived in
Brockville after 1860. Andrew J. White spent most of his time traveling
after he joined the firm in 1855; Moore also covered Canada West
intensively, briefly for the Comstocks and then in opposition to them.
Besides the partners themselves, the several successor Comstock firms
had numerous agents and representatives. As early as 1851, during the
dispute between Lucius and his brothers, it was stated in a legal brief
that the partnership included, besides its manufacturing house in New
York City, several hundred agencies and depots throughout every state
and county in the Union. This assertion may have stretched the truth a
bit, as most of the agents must have handled other products as well, but
the distribution system for the pills was undoubtedly well organized and
widely extended. Several full-time agents did work exclusively for the
Comstocks; these included Henry S. Grew of St. John's, Canada East, who
said he had traveled 20,000 miles in three years prior to 1853, and
Willard P. Morse in the Middle West, whose signature is still extant on
numerous shipping documents.
While personal salemanship always must have been most effective in
pushing the pills--and also useful in the allied task of collecting
delinquent accounts--as the business grew the territory was far too vast
to be covered by travelers, and so advertising was also used heavily.
Hardly any method was neglected, but emphasis was always placed upon two
media: almanacs and country newspapers.
Millions of the almanacs poured out of the small Morristown railroad
station. In the early years of the present century, for which the record
has been found, from July until the following April shipments of
almanacs usually ran well in excess of one million per month. At various
times they were also printed in Spanish and in German; the Spanish
version was for export, but the German was intended primarily for our
own "native" Germans in Pennsylvania, Wisconsin, and elsewhere
throughout the Middle West.
Around the turn of the century, the pat
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