e stationed. All Skedadlers,
Deserters, Skulkers, and all others--sick, wounded and
cripples--who have foresaken the cause of General Health, shall
immediately report to one of the aforesaid officers nearest the
point where the delinquent may be at the time this order is made
known to him, and purchase one box of
JUDSON'S
MOUNTAIN HERB PILLS
and pay the regulation price therefor. All who comply with the
terms of this order, will receive a free pardon for past offences,
and be restored to the Grand Army of General Health.
A. GOOD HEALTH
Lieutenant-General
By order
Dr. Judson,
Adjutant-General
Sold by all dealers.
Twenty years later, when the Civil War had passed out of recent memory
and Confederate currency was presumably becoming a curiosity, Comstock
printed facsimiles of $20 Confederate bills,[9] with testimonials and
advertisements upon the reverse side; it can be assumed that these had
enough historical interest to circulate widely and attract attention,
although each possessor must have felt a twinge of disappointment upon
realizing that his bill was not genuine but merely an advertising
gimmick.
[Footnote 9: These facsimile bills were registered as a trademark at the
United States Patent Office. In his registration application, Mr.
Comstock described himself as a citizen of the United States, residing
at Morristown, N.Y.--although he had served three terms as mayor of
Brockville, Ontario, prior to this time.]
Back in the 1850s, the Comstock Company in lower Manhattan had an
advertising agent, one Silas B. Force, whose correspondence by some
unexplained happenstance was also deposited in the loft of the Indian
Root Pill building in Morristown, even though he was not an exclusive
agent and served other clients besides the Comstocks. One of these was
Dr. Uncas Brant, for whom Force had the following announcement printed
in numerous papers:
AN OLD INDIAN DOCTOR WHO HAD made his fortune and retired from
business, will spend the remainder of his days in curing that
dreadful disease--CONSUMPTION--FREE OF CHARGE: his earnest desire
being to communicate to the world his remedies that have proved
successful in more than 3,000 cases. He requires each
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