cultivate.
In proportion as universities have vigorously undertaken this work, and
have applied scientific method to their own problem of articulating it
with higher education in general, the line of approach to professional
business training has become increasingly clear. Among the notable
developments of the past decade has been a shifting of emphasis from
the training of specialists to the training of business executives. As
preparation for executive work comes to be generally recognized as an
appropriate field for systematic professional study, the standards that
scientific method has already achieved will become fixed and better
standards of business efficiency and service will emerge.
_The Riverside Press_
CAMBRIDGE . MASSACHUSETTS
U . S . A
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Willard Eugene Hotchkiss
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