e getting it, if it fails to arouse an
appreciation both of scientific method and of human values, or if these
values are thought of as something to forget when the student comes to
the analysis of practical problems, the university will not have done
what it might do for the promotion of high standards of efficiency in
business.

In all of the discussions I have tried to point out how emphasis in
business is gradually shifting from acquisition, to production and
service; how there are gradually evolving in business, professional
standards of fitness, of conduct, and of motive; and how more and more
these standards enter into the measuring of business success. Our
educational assumptions still rest too largely on the old dollar
standard of success with its well-known inferences about the
blood-and-iron equipment with which that success can be attained.

Psychologists tell us that we tend to get what we expect. If we fail to
create enthusiasm for the opportunity for service in business; if we
assume that young persons who enter business are going to measure their
returns in dollars alone; or if we continue to feature, as we have
done, the break between the so-called "cultural" and the professional
parts of the university course, there will be danger that we shall
continue to get the thing for which we plan.

There can be no doubt that many of our old assumptions about the
relative dignity and social distinction attaching to different kinds of
study, as well as the assumption of a purely mercenary motive in
business, have impeded a wholesome reaction between higher education
and business standards. These assumptions have created an
atmosphere--an objective and subjective attitude of mind, a set of
motives and desires, of appreciations and valuations, all of which
stand in the way of the most far-reaching educational results.

So far as these assumptions can be rationally explained, they rest on
ideas that are in part mistaken, in part exaggerated, and in part
obsolete. The application of scientific method to business has created
an entirely new relationship between business and education. Scientific
analysis and social policy are establishing a new connection between
the material and the human facts of business. In the new atmosphere the
business executive requires those fine qualities of mind and spirit,
and the ability to command these qualities for a given task, which
peculiarly it is the work of the university to