ded within another quotation should be enclosed by
single quotation marks.

He said: "I heard him cry 'Put down that gun,' and then I heard a
shot."

4. Titles of books, essays, art works, etc., are usually enclosed in
quotation marks. When the books are supposedly familiar to all readers,
the marks are not used. You would not print "The Bible," "Paradise
Lost," "The Iliad."

The titles of books, etc., are sometimes printed in italics instead of
being enclosed in quotation marks. This is a matter of office style
rather than of good or bad practice.

5. In writing about plays or books, the name of the work may be quoted
and the name of a character italicized. This is done to avoid confusion
between the play, the character, and the real person portrayed. "William
Tell" is a play. _William Tell_ is a character in fiction. William Tell
is a national hero of Switzerland.

This usage is by no means uniform; here again, we are on the ground of
office style.

6. Names of vessels are sometimes quoted, sometimes italicized, and
sometimes printed without distinguishing marks. Here we are once more on
the ground of office style.

7. Sentences from a foreign language are usually enclosed in quotation
marks. Single words or phrases are usually printed in italics. Both
italics and quotation marks should not be used except under certain
unusual conditions or when positively ordered by the author.

8. Quotation marks may be used with a word to which the writer desires
to attract particular attention or to which he desires to give an
unusual, technical, or ironical meaning.

This "gentleman" needs a shave.

9. When a quotation is long or when it is introduced in a formal manner,
it is usually preceded by a colon. Isolated words or phrases call for no
point after the introductory clause. This is true when the phrases so
quoted run to considerable length, provided there is no break in the
flow of thought and expression.

10. When a quotation ends a sentence the quotation marks are placed
after the period.

The comma is always placed inside the quotation marks.

The position of the other marks (semicolon, colon, exclamation, and
interrogation) is determined by the sense. If they form a part of the
matter quoted, they go inside the quote marks; if not, they go outside
them.

11. When quotation marks occur at the beginning of a line of poetry,
they should go back into the indention space.

"Breathes there