contrast to the natural press, the provincial press concentrated on
local matters. It included, in addition to a few regularly published
newspapers, a variety of new types of publications, such as
multicirculators--which were wall posters--and the so-called bumblebees,
which were letters of accusation pointing out alleged failures of
particular individuals to maintain acceptable social standards or to
attain programmed economic goals. In broad terms, all these publications
were designed to indoctrinate specific groups of people, generally in
their places of work. The multicirculators called on workers to support
the economic goals of the government and promised them rewards if they
fulfilled the required objectives (see table 10).

_Table 10. Bulgaria, Newspaper Circulation by Frequency of Issue, 1971_

---------------------------+--------+----------------
Frequency | | Annual
of | | Circulation
Issue | Number | (in thousands)
---------------------------+--------+----------------
Daily | 13 | 611,900
Two to four times per week | 31 | 108,181
Weekly | 58 | 100,880
Less than once per week | 604 | 16,533
| --- | -------
TOTAL | 706 | 837,494
---------------------------+--------+----------------

In the early 1970s the style of Bulgarian newspapers remained
essentially the same as in the mid-1940s. National daily newspapers
ordinarily had four pages, but sometimes had from six to eight pages
when there was vital news to cover. Headlines were often printed in red,
but stories and articles were in black print. Since the late 1960s or
early 1970s advertising increased, and newspapers began to resemble
their Western counterparts to a greater extent.

In 1972 thirteen daily newspapers were published, eight of which were
printed in Sofia. _Rabotnichesko Delo_ was a descendant of the first
workers' newspaper, which was begun in 1897. It led both in importance
and circulation, was the primary organ of the BKP, and set the tone for
all other newspapers in the country. In 1950 it had a daily circulation
of 364,500 copies, and by 1960 its circulation had risen to 567,360. In
1972 this newspaper had a total circulation of approximately 650,000
copies. The second most important daily newspaper published in Sofia