the
business. Mr. White and Mr. Witla will work together. That's all I have
to say."

The company departed, and once more Eugene returned to his office. He
decided at once to find an advertising man who could work under him and
run that branch of the business as well as he would. He spent some time
looking for this man, and finally found him working for the Hays-Rickert
Company, a man whom he had known something of in the past as an
exceptional worker. He was a strong, forceful individual of thirty-two,
Carter Hayes by name, who was very anxious to succeed in his chosen
work, and who saw a great opportunity here. He did not like Eugene so
very well--he thought that he was over-estimated--but he decided to work
for him. The latter put him in at ten thousand a year and then turned
his attention to his new duties completely.

The editorial and publishing world was entirely new to Eugene from the
executive side. He did not understand it as well as he did the art and
advertising worlds, and because it was in a way comparatively new and
strange to him he made a number of initial mistakes. His first was in
concluding that all the men about him were more or less weak and
inefficient, principally because the magazines were weak, when, as a
matter of fact, there were a number of excellent men whom conditions had
repressed, and who were only waiting for some slight recognition to be
of great value. In the next place, he was not clear as to the exact
policies to be followed in the case of each publication, and he was not
inclined to listen humbly to those who could tell him. His best plan
would have been to have gone exceedingly slow, watching the men who were
in charge, getting their theories and supplementing their efforts with
genial suggestions. Instead he decided on sweeping changes and not long
after he had been in charge he began to make them. Marchwood, the editor
of the _Review_, was removed, as was Gailer of the _Weekly_. The
editorship of the _Adventure Story Magazine_ was given to Bezenah.

In any organization of this kind, however, great improvements cannot be
effected in a moment, and weeks and months must elapse before any
noticeable change can be shown. Instead of throwing the burden of
responsibility on each of his assistants and leaving it there, making
occasional criticisms, Eugene undertook to work with each and all of
them, endeavoring to direct the policy intimately in each particular
case. It was not easy