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cipants can be up and running the same day. Associates range from large and small businesses to nonprofits, authors, publishers, personal home pages, and more. The popularity of the program is reflected in the range of additions to the Associates Community in the past few months: Adobe, InfoBeat, Kemper Funds, PR Newswire, Travelocity, Virtual Vineyards, and Xoom." The program surpassed 60,000 members in June 1998. Barnes & Noble, the giant U.S. bookseller, is the leading operator of book superstores in America, with 481 stores nationwide, in 48 states. It also operates 520 B.Dalton bookstores in shopping malls. Barnes & Noble stores offer a selection of more than 175,000 titles from more than 20,000 publishers with an emphasis on small, independent publishers and university presses. The company also publishes books under its own imprint for exclusive sale through its retail stores and nationwide mail-order catalogs. Barnes & Noble entered the world of on-line commerce in early 1997, launching its America Online site in March 1997 - it is the exclusive bookseller to America Online (AOL)'s more than 12 million subscribers - and launching its new website, barnesandnoble.com, in May 1997. The site includes personalized content recommendations from authors and editors, and more than 630,000 titles available for immediate shipping, with deep discounts (30% off all in-stock hardcovers, 20% off all in-stock paperbacks, 40% off select titles and up to 90% off bargain books). It has exclusive partnerships with more than 12,000 websites through its Affiliate Network, including CNN Interactive, Lycos, and ZDNet. On May 27, 1998, barnesandnoble.com launched a significantly enhanced version of its e-commerce website. The new site features Express Lane one-click ordering, a new design and navigation, improved book search capabilities and expanded product offerings - including an on-line software superstore. In the press release of the same day, Jeff Killeen, chief operating officer, stated: "Through our first year in business we have listened intently to what our customers have asked for and believe we have delivered a vastly superior product based on those requests. [...] Innovation based on customer-focus has been the hallmark of our success and we see our new site as proof-positive of our commitment to be the leader in on-line bookselling and related products. We're also extremely excited to have Intel, a leader in the te
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