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erchant and manufacturing guilds controlled prices and assured quality. The head officer of the guild usually controlled the borough, which excluded rival merchant guilds. A man might belong to more than one guild, e.g. one for his trade and another for religion. Craft guilds grew up in the towns, such as the tanners at Oxford, which later merged with the shoemakers into a cordwainers' guild. There were weavers' guilds in several towns, including London, which were given royal sanction and protection for annual payments (twelve pounds of silver for London. They paid an annual tribute and were given a monopoly of weaving cloth within a radius of several miles. Guild rules covered attendance of the members at church services, the promotion of pilgrimages, celebration of masses for the dead, common meals, relief of poor brethren and sisters, the hours of labor, the process of manufacture, the wages of workmen, and technical education. Henry standardized the yard as the length of his own arm. Trades and crafts, each of which had to be licensed, grouped together by specialty in the town. Cloth makers, dyers, tanners, and fullers were near an accessible supply of running water, upon which their trade depended. Streets were often named by the trade located there, such as Butcher Row, Pot Row, Cordwainer Row, Ironmonger Row, Wheeler Row, and Fish Row. Hirers of labor and sellers of wheat, hay, livestock, dairy products, apples and wine, meat, poultry, fish and pies, timber and cloth all had a distinct location. Some young men were apprenticed to craftsmen to assist them and learn their craft. London had at least twenty wards, each governed by its own alderman. Most of them were named after people. London was ruled by sixteen families linked by business and marriage ties. These businesses supplied luxury goods to the rich and included the goldsmiths [sold cups, dishes, girdles, mirrors, purses knives, and metal wine containers with handle and spout], vintners [wine merchants], mercers [sold textiles, haberdashery, combs, mirrors, knives, toys, spices, ointments, and potions], drapers, and pepperers, which later merged with the spicers to become the "grocers", skinners, tanners, shoemakers, woolmen, weavers, fishmongers, armorers, and swordsmiths. There were bakehouses at which one could leave raw joints of meat to be cooked and picked up later. These businesses had in common four fears: royal interference, foreign compe
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