31
APPLICATION TO PEDAGOGY 32
HOW TO SELL GOODS BY MENTAL IMAGERY 33
A STUDY OF ADVERTISEMENTS 34
THE WORDS THAT CREATE DESIRE 35
A KEY FOR SELECTING A CALLING 36

IV. HOW TO TEST YOUR MENTAL IMAGERY

FINDING OUT YOUR WEAK POINTS 39
TESTS FOR VISUAL IMAGERY 40
TESTS FOR AUDITORY AND OLFACTORY IMAGERY 42
TESTS FOR IMAGERY OF TASTE AND TOUCH 43
TESTS FOR IMAGERY OF HEAT AND COLD 44
HOW TO CULTIVATE MENTAL IMAGERY 45

V. THE CREATIVE IMAGINATION

THE PROCESS OF CREATIVE IMAGINATION 49
BUSINESS AND FINANCIAL IMAGINATION 50
HOW WEALTH IS CREATED 51
THE KLAMATH PHILOSOPHY 52
HOW MEN GET THINGS 53
PREREQUISITES TO ACHIEVEMENT 54
HOW TO TAKE RADICAL STEPS IN BUSINESS 55
THE EXPANSION OF BUSINESS IDEALS 57
RISING TO THE EMERGENCY 58
THE CONSTRUCTIVE IMAGINATION 59
LITTLE TASKS AND BIG TASKS 60
WORKING UP A DEPARTMENT 61
IMAGINATION IN HANDLING EMPLOYEES 62
HOW TO TEST AN EMPLOYEE'S IMAGINATION 63
IMAGINATION IN BUSINESS GENERALLY 64
IMAGINATION AND ACTION 65

IMAGINATION AND RECOGNITION

[Illustration]

CHAPTER I

IMAGINATION AND RECOGNITION

[Sidenote: _Recognizing the Past as Past_]

In the preceding volume of this _Course_, entitled "The Trained
Memory," you learned that the memory process involves four
elements, Retention, Recall, Recognition and Imagination; and the
scope and operation of two of these elements, Retention and
Recall, were explained to you.

There remain Recognition and Imagination, which we shall make the
subject of this book. We shall treat of them, however, not only
as parts of the memory process, but also as distinct operations,
with an individual significance and value.

Both Recognition and Imagination have to do with mental images.

Recognition relates exclusively to those mental images that are
the replica of former expe