sitting down. I cannot hear the noise of the train, but can hear
rather indistinctly the conductor calling the stations. I believe
my mental imagery is more motile (of movement) than anything
else. Although I can see some things quite plainly, I seem to
feel the movements most distinctly.'

"A very few in describing their images of the breakfast-table
made special mention of the taste of the food and of its odor. I
have discovered no one whose prevailing imagery is for either
taste or smell. With very many the image of touch is very vivid.
They can imagine just how velvet feels, how a fly feels on one's
nose, the discomfort of a tight shoe, and the pleasure of
stroking a smooth marble surface."

HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY

[Illustration]

CHAPTER III

HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY

[Sidenote: _A Rule for Influencing Others_]

The practical importance of the fact of mental imagery and of the
individual differences in power of mental imagery is very great.
They should be particularly taken into account in any business or
profession in which one seeks to implant knowledge or conviction
in the mind of another.

[Sidenote: _Application to Pedagogy_]

The underlying principle in such cases is this: _To the mind you
are seeking to convince or educate, present your facts in as
many different ways and as realistically as possible, so that
there may be a variety of images, each serving as a clue to
prompt the memory._

We cannot do more at this point than indicate a few minor phases
of the practical application of the principles of mental imagery.

In the old days geography was taught simply with a book and maps.
Today children also use their hands in molding relief maps in
sand or clay, and mountains and rivers have acquired a meaning
they never had before.

In the days of the oral "spelling match" boys and girls were
better spellers than products of a later school system, because
they used not only the eye to see the printed word, the arm and
hand to feel in writing it, but also the ear to hear it and the
vocal muscles to utter it. And because of this fact oral spelling
is being brought back to the schoolroom.

[Sidenote: _How to Sell Goods by Mental Imagery_]

If you have pianos to advertise, do not limit your advertisement
to a beautiful picture of the mahogany case and general words
telling the reader that it is "the best." Pianos are musical
instrumen