Employee's Imagination_]

Let fall a drop of ink on each of several pieces of white paper,
letterhead size. This will make irregular blotches of varying
forms. Let the subject be seated at a desk and ask him to write
briefly about what he sees in each blotched sheet, whether it be
an animal form suggested by the outline of the blot, or anything
else that comes into his mind while looking at the black spot.
The principle involved here is the same as that involved in
seeing pictures in a flickering log fire or having a vision of
past or future events by gazing into a crystal. In any of these
cases, it is not the blot, the fire or the crystal that produces
the vision, but the creative imagination that recombines old
elements into new forms. The number of images suggested to one by
certain standard forms of ink-blot when compared with established
results is a measure of his imaginative ability.

[Sidenote: _Imagination in Business Generally_]

In the choice of a location for your factory or store, you must
foresee its future traffic and transportation possibilities. In
passing upon a proposed advertisement you must get inside the
head of the man on the street and see it as he will see it. In
the purchase of your stock of goods you must gauge the trend of
popular taste and foresee the big demand. In your dealings with
creditors you must plan a course of action that will enable you
to settle the account to _your_ best interest at _their_
request. You must find a way to collect from your debtors and at
the same time hold their business. And so in a hundred thousand
different ways you are constantly required to use creative
thought in laying every stone in the structure of your fortune.

[Sidenote: _Imagination and Action_]

Do not understand us as saying that imagination, as the
term is popularly used, is all you need. There must be also
action, incessant, persistent. But _creative imagination,
in a psychological and scientific sense, begets action. Every
thought carries with it the impellent energy to effect its
realization._ Use your imagination in your business and the
action will take care of itself. Given imagination and action,
and you are sure to win.

TRANSCRIBER'S NOTES

Removed duplicate sidenotes and adjusted placement of sidenotes.

The original book used asterisks as ellipses.

End of Project Gutenberg's Power of Mental Imagery, by Warren Hilton

*** END OF THIS PROJECT GUTENBERG EBOOK