ion on the subject of my errand, a
contract was soon entered into between us,--you to sell and
I to furnish the said pills; but,' continued he, 'these
pills will be of no use to me or any one else unless they
can be made known to the public, or rather the great herd of
the people; and that can only be done by advertising through
some paper which goes into the hands of the many. Can you
point out to me any such paper, published in the city?'
After a short pause I in substance said that there had
lately started a small penny paper, which had been making a
great noise during its existence; and I had reason to
believe it had obtained a very considerable circulation
among that class of people which he desired to reach by
advertising, and so concluded that it would be the best
paper in the city for his purpose, provided he could make
terms with the owner, who, I had no doubt, would be well
disposed, as in all probability he stood in need of
patronage of this kind. 'I immediately,' continued the
doctor, 'adopted your advice, went directly to Mr. Bennett,
made terms with him for advertising, and for a long time
paid him a very considerable sum weekly for the use of his
columns, which tended greatly to add to both his and my own
treasury. The editor of the Herald afterwards acknowledged
to me that but for his advertising patronage he would have
been compelled to collapse. Hence,' said he, 'had I never
called on you, in all probability I should not have had my
attention turned to the New York Herald; and, as a
consequence, that sheet would never have had my advertising;
and that paper would have been a thing of the past, and
perhaps entirely forgotten.'"]
CHARLES GOODYEAR.
The copy before us, of Mr. Goodyear's work upon "Gum-Elastic and its
Varieties," presents at least something unique in the art of
book-making. It is self-illustrating; inasmuch as, treating of
India-rubber, it is made of India-rubber. An unobservant reader,
however, would scarcely suspect the fact before reading the Preface,
for the India-rubber covers resemble highly polished ebony, and the
leaves have the appearance of ancient paper worn soft, thin, and dingy
by numberless perusals. The volume contains six hundred and twenty
pages; but it is not as thick as copies of the same work printed on
paper, though
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