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ganizations of all kinds clamored for authoritative talks; here and there a much-veiled article apologetically crept into print, and occasionally a progressive school board or educational institution experimented with a talk or two. The Ladies' Home Journal published a full-page editorial declaring that seventy of every one hundred special surgical operations on women were directly or indirectly the result of one cause; that sixty of every one hundred new-born blinded babies were blinded soon after birth from this same cause; and that every man knew what this cause was! Letters from men now began to pour in by the hundreds. With an oath on nearly every line, they told him that their wives, daughters, sisters, or mothers had demanded to know this cause, and that they had to tell them. Bok answered these heated men and told them that was exactly why the Journal had published the editorial, and that in the next issue there would be another for those women who might have missed his first. He insisted that the time had come when women should learn the truth, and that, so far as it lay in his power, he intended to see that they did know. The tide of public opinion at last turned toward The Ladies' Home Journal and its campaign. Women began to realize that it had a case; that it was working for their best interests and for those of their children, and they decided that the question might as well be faced. Bok now felt that his part in the work was done. He had started something well on its way; the common sense of the public must do the rest. He had taken the question of natural life, and stripped it of its false mystery in the minds of hundreds of thousands of young people; had started their inquiring minds; had shown parents the way; had made a forbidden topic a debatable subject, discussed in open gatherings, by the press, an increasing number of books, and in schools and colleges. He dropped the subject, only to take up one that was more or less akin to it. That was the public drinking-cup. Here was a distinct menace that actual examples and figures showed was spreading the most loathsome diseases among innocent children. In 1908, he opened up the subject by ruthlessly publishing photographs that were unpleasantly but tremendously convincing. He had now secured the confidence of his vast public, who listened attentively to him when he spoke on an unpleasant topic; and having learned from experience that he would sim
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