ar and its
after-effects had clearly demonstrated this to be the most vital need in
the life of the nation, not only for the foreign-born but for the
American as well.
The more one studied the problem the clearer it became that the vast
majority of American-born needed a refreshing, and, in many cases, a new
conception of American ideals as much as did the foreign-born, and that
the latter could never be taught what America and its institutions stood
for until they were more clearly defined in the mind of the men and
women of American birth.
Bok went to Washington, consulted with Franklin K. Lane, secretary of
the interior, of whose department the Government Bureau of
Americanization was a part. A comprehensive series of articles was
outlined; the most expert writer, Esther Everett Lape, who had several
years of actual experience in Americanization work, was selected;
Secretary Lane agreed personally to read and pass upon the material, and
to assume the responsibility for its publication.
With the full and direct co-operation of the Federal Bureau of
Americanization, the material was assembled and worked up with the
result that, in the opinion of the director of the Federal Bureau, the
series proved to be the most comprehensive exposition of practical
Americanization adapted to city, town, and village, thus far published.
The work on this series was one of the last acts of Edward Bok's
editorship; and it was peculiarly gratifying to him that his editorial
work should end with the exposition of that Americanization of which he
himself was a product. It seemed a fitting close to the career of a
foreign-born Americanized editor.
The scope of the reconstruction articles now published, and the clarity
of vision shown in the selection of the subjects, gave a fresh impetus
to the circulation of the magazine; and now that the government's
embargo on the use of paper had been removed, the full editions of the
periodical could again be printed. The public responded instantly.
The result reached phenomenal figures. The last number under Bok's full
editorial control was the issue of October, 1919. This number was
oversold with a printed edition of two million copies--a record never
before achieved by any magazine. This same issue presented another
record unattained in any single number of any periodical in the world.
It carried between its covers the amazing total of over one million
dollars in advertisements.
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